KAIZEN SUSHI

Design for take away food

When living in Antwerp I was asked to create something nice and memorable for the takeaway bags of a celebrated sushi restaurant. I came with the idea of a mix between a Sushi Master Chef and a Zen Master, who teaches the way to find happiness through delicious sushi.

In one side of the bag you have one of his wise sayings, made using popular phrases about hapiness and adding the concept of sushi in them in a funny and unexpected way.